New Real Estate Search Engine Displays Significant Growth in Chicago-market

In April, immediately following Truepad’s official Chicago launch, 22,000 users visited Truepad looking for their next home or real estate agent in Chicago.

The growth was driven by the consumer desire to find trusted home information online, where a property’s value or an agent’s expertise can’t be manipulated or bought, it is earned. It was also driven by Truepad’s marketing expertise, where Truepad’s advertising exposure on Google search surpassed other Chicago real estate results, including the market-leader Zillow.

Truepad, the next generation of real estate technology, is changing the way people begin their home buying journey. It is an unbiased, third-party home search engine where users can easily and quickly identify the best-valued homes, as rated by top local agents.

“At Truepad, our goal is to give home buyers the most transparent view of their future home before they visit it,” Greg Hila, Truepad’s Chief Operating Officer, and a managing real estate broker, said. “We highlight the positive and negative features of the best homes, very similar to Amazon reviews, so buyers can determine if a home is right for them, given the asking price.”

Truepad harnesses the information created from the most common real estate event; the showing of a home that is for sale. Agents who frequently see, walk through, and experience all types of homes, already write detailed notes and offer feedback to listing agents. Truepad captures these insights in the form of home reviews, which gives consumers the most accurate, unbiased view of a home that can be found online.

The published home reviews on Truepad also give potential buyers and sellers the opportunity to learn more about how an agent interprets their local market before meeting them. Agents using Truepad earn their placement by frequently publishing home reviews and having high Truepad Accuracy Scores. Agents also earn Mayor badges for being one of the top three performing agents within a neighborhood.


About Truepad

Truepad is a Chicago-based real estate search engine that helps consumers identify the best-valued homes as rated by top local agents. Agents using Truepad earn prominent placement throughout the site by publishing helpful and insight reviews and have an opportunity to gain additional exposure on Google and Facebook. Truepad is independent of any brokerage, agency or agent.

Truepad Accuracy Scores calculate an agent’s ability to accurately predict how quickly a home will sell and how closely an agent can estimate its final selling price. The top three agents in each neighborhood with the most published reviews and highest Truepad Accuracy Scores earn a Mayor badge.

Emily Johnson

Emily Johnson is a writer, researcher, editor, and publishing consultant with a decade of learning in the field. For Truepad she covers real estate trends and develops knowledge base articles that help people learn about the process of buying as they’re looking for a home. She went through the process herself two years ago and is a proud homeowner in Logan Square.

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